Paid/SEO Specialist

Paid/SEO Specialist
Company: Hollywoodbets
Location: Bryanston, Johannesburg
Position: Permanent
Posted on: 13 January 2025
Closing Date: 13 February 2025

Join the Hollywoodbets Purple Team!
At Hollywoodbets, we’re all about creating opportunities and reaching new heights. As one of South Africa’s leading success stories in the gambling and casino industry, we are now expanding our footprint across Africa and the United Kingdom. We are looking for a passionate Paid/SEO Specialist to help drive our digital marketing strategy and improve our online visibility.

If you have a knack for search engine marketing (SEM), paid campaigns, and SEO, and are ready to take on exciting challenges, this is the role for you!

Responsibilities:

• Paid Search Campaigns: Create, set up, and launch paid search campaigns on platforms such as Google Ads, Bing Ads, etc. Ensure campaigns align with business goals.
• SEO Optimization: Perform ongoing keyword research, optimize copy, and implement SEO best practices on websites, content, and landing pages.
• Data Analysis: Regularly monitor and analyze campaign performance, adjusting keywords and strategies to improve results. Use analytics tools to generate reports and provide actionable insights.
• Content Collaboration: Work with content and development teams to ensure SEO strategies are integrated into content creation and website architecture.
• Bid Management: Manage bid strategies to maximize ROI and ensure budget optimization.
• A/B Testing: Conduct A/B testing of ad copy, landing pages, and various campaign elements to improve conversion rates.
• SEO Recommendations: Provide recommendations for link building and other SEO improvements.
• Performance Reports: Regularly report to stakeholders on KPIs, offering insights and suggesting new strategies for growth.

Required Skills and Experience:

• Experience: 1-2 years in PPC (Pay-Per-Click) and SEO, with a proven track record of successful campaigns.
• Technical Skills: Strong knowledge of Google Ads, Bing Ads, Google My Business, WordPress, and SEO tools.
• Analytical Mindset: Ability to analyze campaign data and make adjustments to improve results.
• Communication: Excellent written and verbal communication skills.
• Creativity: Ability to think strategically and creatively to improve paid search and SEO performance.

Preferred Qualifications:

• Degree/Diploma in Marketing, Digital Technologies, or a relevant field.
• Knowledge of Yahoo and Bing search engines is a plus.

What We Offer:

• Opportunity to work with a dynamic, high-energy team.
• Continuous growth and development within the company.
• A vibrant, fast-paced work environment that offers challenges and rewards.

Additional Skills:

• Strong reporting and project management skills.
• Ability to implement and drive marketing strategies and lead generation.
• Ability to think creatively and resolve problems effectively.

Ready to take your career to new heights? Apply today and join Hollywoodbets, where the sky is the limit!

Please note: If you do not hear from us within 30 days, consider your application unsuccessful.

 

apply here