Channel Representative Job Opportunity at RCL Foods – Bethlehem Depot, Free State

May 11, 2026 admin RCL 0

Job Title: Channel Representative – Bethlehem Depot (RCL260506-1)
Location: Bethlehem
Job Type: Permanent
Department: ICSE (Integrated Customer Service Excellence)
Closing Date: 16 May 2026

Looking for sales and customer service jobs in the Free State? RCL Foods Careers is hiring a Channel Representative for its Bethlehem Depot. This role is ideal for experienced sales professionals with strong route optimisation, customer relationship management, and driver coaching skills.

If you have a valid Code 10 driver’s licence with PDP and a passion for growing sales in the FMCG industry, this could be your next career opportunity.

About RCL Foods

RCL Foods is one of South Africa’s leading food manufacturers, supplying trusted baking and grocery brands nationwide. The company is committed to innovation, operational excellence, and building long-term customer relationships.

Channel Representative Job Overview

The Channel Representative will report to the Regional Sales Manager and will be responsible for addressing customers’ operational needs while driving sales growth and market share.

This role combines sales, route optimisation, customer service, and field team leadership.

Key Responsibilities

Product Distribution & Route Optimisation

  • Ensure driver teams follow mapped and optimised routes
  • Plot all customer locations on the GPS system
  • Improve truck utilisation and delivery efficiency
  • Verify that invoices match loading lists before dispatch

Orders, Returns & Sales Monitoring

  • Monitor customer orders and daily returns
  • Develop action plans to reduce returns
  • Submit daily sales figures from driver teams
  • Ensure sales targets are achieved

Customer Data Management

  • Capture and update customer details accurately
  • Ensure correct account classification and allocation

Driver Coaching & Performance Management

  • Train, support, and discipline driver and van assistant teams
  • Conduct route rides to evaluate customer service
  • Identify performance gaps and provide coaching

Pricing & Trade Intelligence

  • Conduct weekly price surveys
  • Monitor recommended selling prices (RSPs)
  • Gather competitor and market intelligence

Customer Relationship Building

  • Increase market share in general trade stores
  • Develop strategies to win new business
  • Handle customer complaints and queries
  • Ensure merchandising standards are maintained

Minimum Requirements

Candidates should have:

  • Matric / Grade 12
  • Diploma or Degree in Sales or Marketing
  • Valid Code 10 Driver’s Licence with PDP
  • 3 to 5 years of relevant experience in sales or FMCG distribution

Core Competencies

  • Sales and negotiation skills
  • Route optimisation and logistics awareness
  • Customer service excellence
  • Leadership and coaching ability
  • Market intelligence gathering
  • Problem-solving skills
  • Communication skills
  • Results-driven mindset

Why Join RCL Foods?

  • Permanent role in a leading FMCG company
  • Opportunity to grow within sales and customer management
  • Exposure to route planning and market development
  • Strong training and development culture
  • Competitive and performance-driven environment

POPIA Compliance

By applying, you consent to RCL Foods processing your personal information for recruitment purposes in accordance with the Protection of Personal Information Act (POPIA).

How to Apply

Apply through the official RCL Foods careers portal:

Apply for Channel Representative – Bethlehem Depot at RCL Foods

APPLY HERE

Prepare the following documents:

  • Updated CV
  • Certified copy of Matric certificate
  • Certified copies of qualifications
  • Code 10 driver’s licence with PDP
  • Contactable references

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