RCL Foods is hiring an experienced, enthusiastic Brand Manager for its dynamic Growth Division. This is a permanent marketing position based in Westville, KwaZulu-Natal, reporting to the Marketing Executive. You will lead the development and execution of brand strategy to deliver sustainable growth, profitability and brand equity, and you will be accountable for the performance of your assigned brands. You need a marketing or business management degree and 3–5 years of FMCG experience. Apply before the closing date of 22 November 2026.
Job Overview
| Detail | Information |
|---|---|
| Job Title | Brand Manager |
| Reference Number | RCL261110-1 |
| Company | RCL Foods |
| Division | Growth Division |
| Function | Marketing |
| Location | Westville, KwaZulu-Natal, South Africa |
| Employment Type | Permanent |
| Reports To | Marketing Executive |
| Closing Date | 22 November 2026 |
| Minimum Qualification | Degree or postgraduate degree in Marketing and/or related Business Management |
| Experience Required | 3–5 years’ relevant FMCG experience, with strong brand, customer or shopper marketing experience |
About RCL Foods
RCL Foods is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks and Selati sugar, to name a few. At the heart of its culture and strategy is its Purpose, WE GROW WHAT MATTERS, which encapsulates its belief in collectively doing that little more to create a positive impact that matters.
About the Role
RCL Foods’ Talent Team is looking for an experienced, enthusiastic Brand Manager within its dynamic Growth Division. The role is based in Westville and reports to the Marketing Executive.
The Brand Manager leads the development and execution of brand strategy and delivers sustainable growth, profitability and brand equity by identifying opportunities, shaping strategic choices and leading cross-functional execution. The role is the strategic and operational lead for the assigned brands and is accountable for brand performance.
Key Duties and Responsibilities
Brand Strategy & Growth
- Develop and execute brand strategies aligned to business objectives
- Drive brand performance, positioning and sustainable growth
- Identify growth opportunities through consumer, customer and market insights
- Manage stakeholder and agency relationships to deliver integrated brand plans
- Lead the integrated brand planning process and translate strategy into clear annual brand plans, priorities and KPIs
Brand Activation & Execution
- Lead promotional campaigns, events and marketing initiatives
- Execute brand plans across customer, shopper, consumer and digital channels
- Manage agencies and ensure consistent brand communication
- Measure campaign effectiveness and optimise performance
Innovation & New Product Development
- Lead NPD projects from concept to launch
- Conduct market and consumer research to identify innovation opportunities
- Manage packaging enhancements and portfolio growth initiatives
- Lead cross-functional projects and ensure delivery within agreed scope, timelines, budget and quality standards
Insights & Performance Analysis
- Analyse consumer, customer, market and sales data
- Translate insights into actionable recommendations and support demand and forecasting inputs
- Monitor KPIs including market share, penetration, brand equity, profitability and ROI
Financial Management
- Manage brand, marketing and NPD budgets
- Track spend, optimise marketing investment and support profitability initiatives
- Evaluate return on investment and resource allocation
Brand Communications & Asset Development
- Develop communication strategies, creative assets, packaging and POS materials
- Ensure all brand assets align with brand guidelines and strategic objectives
Media & Digital
- Lead media and digital strategy execution with agency partners
- Optimise campaign performance across traditional and digital channels
- Strengthen consumer engagement and brand equity through integrated communications
People & Stakeholder Leadership
- Coach and develop junior marketers
- Lead cross-functional stakeholders across Sales, Customer Marketing, CMI, Finance, R&D, Manufacturing and Supply Chain to deliver brand priorities
Minimum Requirements
- A degree or postgraduate degree in Marketing and/or related Business Management
- 3–5 years’ relevant experience within FMCG, with strong experience in brand, customer or shopper marketing
- Demonstrable brand development and management experience, especially experience working on innovation projects
Knowledge
- Brand strategy and management principles
- Marketing management principles and practices
- Market research methodologies
- Developing consumer intimacy and gathering insights
- Business processes, especially financial, customer, supply chain and R&D
- Competitor landscape
Who RCL Foods Is Looking For
RCL Foods wants a strategic, commercially minded brand leader who can turn consumer and market insights into growth. The role suits FMCG marketers with innovation and NPD experience who manage agencies and budgets well, work across functions and coach junior team members.
Career Growth Path
A brand manager post is a key step in a marketing career. With experience, you can progress along this path:
Brand Manager → Senior Brand Manager → Group Brand Manager → Marketing Manager → Marketing Director
Experience with brand strategy, NPD, media and budget management is valuable across FMCG, retail and consumer goods marketing roles.
Frequently Asked Questions (FAQs)
Where is this job based? The job is based in Westville, KwaZulu-Natal, South Africa.
Is this a permanent position? Yes. The job type is permanent.
What is the closing date? The closing date is 22 November 2026.
What qualification do I need? You need a degree or postgraduate degree in Marketing and/or related Business Management.
How much experience do I need? You need 3–5 years’ relevant experience within FMCG, with strong experience in brand, customer or shopper marketing and demonstrable brand development and management experience, especially on innovation projects.
Who will I report to? You will report to the Marketing Executive.
Which division is this role in? The role is in the Growth Division.
Will I manage people? You will coach and develop junior marketers and lead cross-functional stakeholders across Sales, Customer Marketing, CMI, Finance, R&D, Manufacturing and Supply Chain.
Which KPIs will I be responsible for? Key KPIs include market share, penetration, brand equity, profitability and ROI.
How to Apply
- Make sure you meet the minimum requirements above.
- Prepare an up-to-date Curriculum Vitae.
- Click the application link below to apply, quoting reference number RCL261110-1, before 22 November 2026.
Application link: Apply for the Brand Manager role
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