Channel Representative Opportunity at RCL Foods – Durban, KwaZulu-Natal

May 11, 2026 admin RCL 0

Job Title: Channel Representative (RCL260508-1)
Location: Durban
Job Type: Permanent
Department: Customer – Baking Business Unit
Closing Date: 22 May 2026

Looking for sales representative jobs in Durban? RCL Foods Careers is recruiting a Channel Representative to join its Baking Business Unit. This role is ideal for energetic, customer-focused professionals with sales and route optimisation experience.

If you have a valid Code 10 driver’s licence with PDP, your own vehicle, and a strong background in customer service and sales, this could be your next big career move.

About RCL Foods

RCL Foods is one of South Africa’s leading FMCG companies, producing trusted household brands in baking, groceries, and food manufacturing. The company is committed to innovation, customer satisfaction, and developing talented professionals across its nationwide operations.

Channel Representative Job Overview

The Channel Representative is responsible for managing customer relationships, supporting route optimisation, and improving driver efficiency within the baking distribution network.

This role works closely with drivers, van assistants, and customers to ensure efficient product delivery and increased market share.

Key Responsibilities

Product Distribution & Route Optimisation

  • Ensure drivers follow mapped and optimised delivery routes
  • Plot all customers on the GPS system
  • Improve truck utilisation and delivery efficiency

Sales Monitoring & Returns Management

  • Monitor daily orders and sales performance
  • Track product returns and implement improvement plans
  • Ensure driver teams meet sales targets

Customer Data Management

  • Capture and maintain accurate customer details
  • Ensure account classifications are correctly loaded

Driver Training & Performance Management

  • Support, train, discipline, and lead driver and van assistant teams
  • Conduct route rides to evaluate customer service and performance
  • Identify and address training gaps

Pricing & Market Intelligence

  • Conduct weekly price surveys
  • Monitor recommended selling prices (RSPs)
  • Gather and share competitor and trade intelligence

Customer Relationship Management

  • Increase sales volume and market share
  • Handle customer complaints and queries
  • Ensure merchandising meets company standards
  • Develop new business strategies with sales teams

Minimum Requirements

Education

  • Matric (Grade 12)

Licences

  • Valid Code 10 Driver’s Licence with PDP
  • Own reliable vehicle

Experience

  • 3 to 5 years’ experience in a sales role
  • Driver-salesman experience is advantageous

Core Competencies

  • Customer relationship management
  • Route optimisation
  • Sales analysis
  • Leadership and coaching
  • Negotiation skills
  • Communication skills
  • Problem-solving ability
  • Market intelligence gathering

Why Join RCL Foods?

  • Permanent employment in a leading FMCG business
  • Opportunity to grow in sales and customer management
  • Exposure to route planning and trade strategy
  • Competitive and performance-driven environment
  • Strong development and advancement opportunities

POPIA Compliance

By applying, you consent to RCL Foods processing your personal information for recruitment purposes in accordance with the Protection of Personal Information Act (POPIA).

How to Apply

Apply through the official RCL Foods careers portal:

Apply for Channel Representative at RCL Foods

APPLY HERE

Documents to prepare:

  • Updated CV
  • Certified copy of Matric certificate
  • Certified Code 10 driver’s licence with PDP
  • Proof of vehicle ownership
  • Contactable references

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