Cherry Assistant is hiring a Cold Calling Virtual Assistant to support a growing business brokerage company that connects business owners interested in selling with private equity firms. This is a fully remote, part-time role of 20 hours a week, focused on outbound cold calling, lead engagement and initial qualification. You will need at least 3 years of experience in cold calling, telemarketing, outbound sales, lead generation, appointment setting or a similar client-facing role, plus excellent spoken English. The advert states pay of R7,000 – R8,000 per month, depending on skills and experience. No closing date is stated in the advert, so apply as soon as you can.

Job Overview

Detail	Information
Job Title	Cold Calling Virtual Assistant
Company	Cherry Assistant (hiring for a business brokerage company that connects business owners with private equity firms)
Reference Number	Not stated in the advert
Department / Division	Not stated (outbound sales, lead generation and qualification duties)
Location	Remote. Region listed as the Americas (North, Central and South America). The benefits also mention fully remote work from South Africa
Employment Type	Part-time, 20 hours per week
Work Arrangement	Fully remote, for a US-based company
Salary	R7,000 – R8,000 per month, depending on skills and experience, plus annual raises and confirmed holidays
Experience	3+ years in cold calling, telemarketing, outbound sales, lead generation, appointment setting or a similar client-facing role
Minimum Qualification	No formal qualification stated. Experience requirements apply
Closing Date	[Insert closing date]
Enquiries	Not stated in the advert

About the Company

Cherry Assistant is the company listing this vacancy. The role itself supports a growing US-based business brokerage company that connects business owners interested in selling with private equity firms. The advert does not name this client company. The successful candidate will work directly with this growing business brokerage operation, and the advert mentions opportunities for additional work as the company scales its virtual assistant team.

About the Role

The Cold Calling Virtual Assistant makes high-volume outbound calls to US-based business owners, using leads provided through the company’s custom CRM. You will introduce the company, build rapport quickly, identify owners who may be interested in selling, and hand qualified opportunities over for an introductory call between the business owner and the relevant private equity firm. You will work primarily with business owners in industries such as HVAC, plumbing, roofing and other service-based businesses. The ideal candidate is confident, professional, persuasive and comfortable speaking with business owners over the phone, working independently and handling rejection.

Key Duties and Responsibilities

Cold Calling and Lead Generation

• Make outbound cold calls to business owners using leads provided through the company’s custom CRM.
• Introduce the company and engage business owners in conversations regarding the potential sale of their business.
• Build rapport quickly and establish credibility with business owners.
• Use a confident, natural and conversational approach rather than relying solely on a scripted sales pitch.
• Handle objections, questions and rejection professionally.
• Identify business owners who may have an interest in selling their company.
• Generate qualified opportunities for the next stage of the sales process.
• Maintain consistent calling activity throughout assigned working hours.

Lead Qualification and Handover

• Conduct initial conversations with business owners to determine their level of interest.
• Gather relevant information during calls to establish whether a potential lead is suitable.
• Accurately record call outcomes and relevant information in the company’s custom CRM.
• Schedule or facilitate the next step when a business owner is interested.
• Hand qualified opportunities over for an introductory call between the business owner and the relevant private equity firm.
• Follow established qualification criteria and processes after training.

Client and Prospect Communication

• Communicate professionally and confidently with US-based business owners.
• Maintain a genuine, personable and trustworthy tone during conversations.
• Adapt communication style to different business owners and industries.
• Clearly explain the purpose of the call and respond appropriately to questions.
• Represent the company professionally during every interaction.
• Work primarily with business owners in industries such as HVAC, plumbing, roofing and other service-based businesses.

Administrative and CRM Support

• Work from lead lists assigned through the company’s custom CRM.
• Keep lead statuses and call outcomes accurately updated.
• Record relevant information from conversations.
• Follow the company’s established workflows and calling processes.
• Maintain organised and accurate records of all prospect interactions.
• Learn and consistently follow company-specific terminology and qualification processes.

Requirements and Qualifications

Required Qualifications

• 3+ years of experience in cold calling, telemarketing, outbound sales, lead generation, appointment setting or a similar client-facing role.
• Strong verbal communication skills in English.
• Clear, professional and confident telephone manner.
• Neutral or minimal accent suitable for communicating with US-based business owners.
• Ability to build rapport quickly over the phone.
• Comfortable making a high volume of outbound calls.
• Ability to handle rejection and objections professionally.
• Strong interpersonal and relationship-building skills.
• Professional maturity and confidence when speaking with business owners.
• Ability to work independently and take direction during onboarding and training.
• Strong attention to detail when recording lead and call information.
• Reliable and consistent attendance during scheduled calling hours.

Preferred Qualifications (Added Advantage)

• Experience with US-based customers, prospects or businesses.
• Previous experience in B2B cold calling or sales.
• Experience calling business owners or senior decision-makers.
• Experience within sales, business development, lead generation or appointment setting.
• Previous experience working with HVAC, plumbing, roofing, home services or other similar industries.
• Familiarity with private equity, business brokerage, mergers and acquisitions, or business sales.
• Experience working with a CRM system.
• Previous experience working remotely for a US-based company.

Required Skills and Tools

• Excellent spoken English and telephone communication skills.
• Strong cold calling and prospecting abilities.
• Rapport-building and conversational sales skills.
• Objection handling and active listening.
• Lead qualification and appointment-setting skills.
• Basic CRM proficiency and willingness to learn a custom CRM.
• Reliable internet connection suitable for VoIP calling.
• Ability to work with a US-based VoIP phone system.
• Computer suitable for remote work.
• Comfortable learning industry-specific terminology during training.

System Requirements

• Internet speed of at least 20 Mbps.
• Computer with a 2.4 GHz processor or higher.
• 8 GB of RAM or higher.
• Windows 10 or newer, or Mac OS X 10.10 or newer.
• HD 720p webcam.
• Headset with a microphone.

Schedule and Pay

• Part-time position, Monday to Friday, 9 AM – 1 PM Eastern time (EDT).
• Fully remote role for a US-based company.
• Pay ranges from R7,000 – R8,000 per month, depending on skills and experience.
• Annual raises and confirmed holidays.

Benefits

• Fully remote work from South Africa.
• Consistent part-time schedule.
• Opportunity to work directly with a growing US-based business.
• Training provided on the company’s custom CRM, processes, terminology and qualification criteria.
• Access to a US-based calling number/VoIP system at no additional cost.
• Opportunity for additional work as the company scales its virtual assistant team.
• Work directly with a growing business brokerage operation connecting business owners with private equity firms.

Remote Work & Employment Disclosures

• Employment arrangement: The advert does not say whether you will be engaged as an employee or an independent contractor. Confirm this, and what it means for tax, leave and benefits, with the employer before accepting any offer.
• Time zone and working hours: Work runs Monday to Friday, 9 AM – 1 PM Eastern time, which the advert labels as EDT. Work out what these hours mean in your own time zone and make sure you can commit to them consistently.
• Region eligibility: The advert lists the region as the Americas (North, Central and South America), yet the pay is stated in rand (R7,000 – R8,000 per month) and the benefits mention fully remote work from South Africa. Both are kept as written. Confirm eligibility with the employer before you apply.
• Equipment: You are expected to have your own computer, a reliable internet connection suitable for VoIP calling, a webcam and a headset that meet the system requirements above. A US-based calling number and VoIP system are provided at no additional cost.

Who the Employer Is Looking For

The employer wants a confident, professional and personable communicator who enjoys cold calling and knows how to build genuine connections with business owners. You should be persuasive without sounding scripted, resilient when facing rejection, and careful about recording call details accurately. Experience with US prospects, B2B calling, CRM systems and home services industries will count in your favour.

Career Growth Path

Cold Calling Virtual Assistant → Senior Outbound Sales Representative → Business Development Representative → Lead Generation Team Lead → Sales Manager → Head of Business Development

The cold calling, objection handling, rapport-building and CRM skills you develop in this role transfer well into senior sales, business development and team leadership positions across many industries.

Frequently Asked Questions

What does a Cold Calling Virtual Assistant do in this role?

You will make outbound calls to US-based business owners, start conversations about the potential sale of their business, and qualify their level of interest. You will record outcomes in the custom CRM and hand qualified opportunities over for an introductory call with the relevant private equity firm.

How much does this job pay?

The advert states R7,000 – R8,000 per month, depending on skills and experience. It also mentions annual raises and confirmed holidays, but gives no further detail on how these work.

Is this a remote job?

Yes. The advert describes it as a fully remote, part-time role for a US-based company. You will need equipment that meets the listed system requirements.

What working hours apply?

The role is part-time at 20 hours a week, Monday to Friday, 9 AM – 1 PM Eastern time (EDT). Check what these hours mean in your own time zone before you apply.

How much experience do I need?

You need at least 3 years of experience in cold calling, telemarketing, outbound sales, lead generation, appointment setting or a similar client-facing role. You also need strong spoken English and a clear, professional telephone manner.

Do I need a degree or formal qualification?

The advert does not state a minimum formal qualification. It lists experience, communication skills and tools as the requirements.

Can I apply from South Africa?

The advert lists the region as the Americas (North, Central and South America), but states pay in rand and lists fully remote work from South Africa as a benefit. The advert does not clarify this, so confirm your eligibility with the employer before applying.

Will I receive training?

Yes. The advert states that training is provided on the company’s custom CRM, processes, terminology and qualification criteria.

What is the closing date?

The advert does not state a closing date. Apply as soon as possible, as remote roles can fill quickly.

How to Apply

1. Confirm that you meet the 3+ years of experience requirement and have strong spoken English.
2. Check that your computer, internet connection, webcam and headset meet the system requirements, and that you can work 9 AM – 1 PM Eastern time, Monday to Friday.
3. Update your CV to highlight your experience in cold calling, outbound sales, lead generation or appointment setting, and any CRM, US-market or home services background.
4. Ask the employer to confirm your eligibility and employment arrangement if you are applying from South Africa.
5. Submit your application using the link below.

Application link: Apply for this position

The advert does not include any further application notices, and it does not state a reference number or contact details.

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