Hybrid Sales Representative – Fidelity ADT (Western Cape North)
Permanent | Security & Investigations | Associate Level
Position Overview
Fidelity Services Group’s ADT Division is seeking a Hybrid Sales Representative to join its Western Cape North team. This full-time permanent role is ideal for ambitious sales professionals who thrive on sourcing new business, building strong client relationships, and promoting state-of-the-art security technology such as alarm systems, CCTV, electric fencing, and smart security solutions.
Location: Cape Town, Western Cape
Closing Date: 10 October 2025
Role Purpose
The successful candidate will source and sell armed monitoring and armed response agreements as well as new installations, system upgrades, and additional security solutions to residential, commercial, and estate clients. You will be responsible for generating your own leads and consistently exceeding monthly sales targets for both new customer sign-ups and hardware sales.
Key Responsibilities
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New Business Development
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Identify and close self-sourced sales opportunities for alarm systems, CCTV installations, electric fences, and smart security solutions.
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Target estates, complexes, new developments, and businesses requiring enhanced security.
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Client Engagement
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Build long-lasting relationships with estate agents, architects, developers, and builders to create referral pipelines.
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Provide professional presentations and product demonstrations.
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Sales Performance & Reporting
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Achieve and exceed monthly revenue and client acquisition targets.
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Submit accurate daily, weekly, and monthly sales reports.
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Follow up on all leads and quotations promptly to maintain a high conversion rate.
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Administrative Duties
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Maintain records of client interactions, quotations, and contracts.
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Ensure compliance with Fidelity ADT processes and PSIRA requirements.
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Minimum Qualifications & Experience
Applicants must meet the following essential criteria:
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Education: Matric (Grade 12) or equivalent.
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Professional Registration: PSIRA Grade C (compulsory and up to date).
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Sales Experience: Proven track record in security sales or capital goods sales (not FMCG).
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Technical Knowledge: Familiarity with intruder detection equipment such as IDS and DSC alarm systems.
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Driver’s License & Vehicle: Valid driver’s license and own reliable vehicle are mandatory.
Key Skills & Attributes
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Bilingual in English and Afrikaans.
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Highly self-motivated, energetic, and target-driven.
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Strong selling, presentation, and negotiation skills.
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Excellent communication (written & verbal) and organisational abilities.
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Computer literacy (MS Office, email, internet).
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Technical aptitude for electronic security equipment and monitoring platforms.
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Assertive, action-oriented, and able to work independently as a true “hunter” for new business.
Performance Standards
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Consistently meet or exceed monthly revenue and client acquisition targets.
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Maintain a high standard of service and relationships with estate and commercial clients.
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Ensure all leads and quotations are followed up promptly to secure sales.
What Fidelity ADT Offers
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Competitive CTC Package
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Medical Aid & Provident Fund
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Cell Phone and Petrol Allowance
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Company Uniform
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Supportive work environment with a strong focus on ethical practices and career development.
Diversity & Inclusion
Fidelity Services Group prioritises transformation and encourages applications from Historically Disadvantaged and Black Female Candidates, while all appointments are based on merit and business needs.
Application Details
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Apply By: 10 October 2025.
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Candidates who are not contacted within 10 working days after the closing date should consider their application unsuccessful.
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Fidelity Services Group reserves the right not to make an appointment.
Internal Links to Explore
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Fidelity Careers – View other sales and security vacancies.
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Fidelity ADT Solutions – Learn about cutting-edge alarm and monitoring systems.
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Training & PSIRA Information – Find out how Fidelity supports professional growth.
Take Your Sales Career to the Next Level
If you are a self-driven sales professional with a passion for technology and client service, this is your opportunity to join a market leader in security solutions. Apply today to become a Hybrid Sales Representative at Fidelity ADT in Cape Town and help protect homes and businesses with the latest in smart security.
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