Digital Marketing Specialist Job – FlySafair, Johannesburg
FlySafair, a prominent name in South Africa’s aviation industry, is seeking a qualified and driven Digital Marketing Specialist to join its Sales & Distribution department based at its Head Office in Johannesburg. This is a full-time, permanent position for a skilled digital marketer with a passion for data, content, and online growth strategies.
If you have the creativity to tell compelling digital stories, the technical know-how to execute campaigns across digital platforms, and the strategic insight to deliver results that support business objectives, this opportunity is tailored for you.
About FlySafair
As one of the most trusted low-cost carriers in Southern Africa, FlySafair continues to lead in affordability, efficiency, and service quality. The company prides itself on a culture of innovation and operational excellence. By joining the marketing team, you’ll be part of a growing, fast-paced business that values people, precision, and performance.
Key Responsibilities of the Digital Marketing Specialist
In this role, you will be responsible for managing a wide range of digital marketing activities across multiple platforms. Your core duties will include:
Digital Campaign Execution
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Plan, launch, and optimize digital advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
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Collaborate with team members to design and distribute engaging content that aligns with the brand’s tone and objectives.
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Maintain a detailed content calendar to ensure consistent and timely publication across all platforms.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
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Support the development and execution of SEO strategies to boost organic rankings and drive traffic.
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Conduct keyword research, create ads, and manage bids for SEM campaigns.
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Work closely with developers and content creators to optimize landing pages for conversion and user experience.
Learn more about effective SEO strategies for job boards and publishers here.
Email Marketing and CRM Integration
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Design and implement targeted email campaigns to nurture leads and enhance customer retention.
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Segment email lists, personalize communication, and track campaign performance using tools like Mailchimp or HubSpot.
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Ensure all email campaigns align with brand messaging and comply with privacy laws.
Social Media Management
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Develop and execute social media strategies to grow engagement and brand awareness.
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Monitor platforms, respond to inquiries, and manage community interactions in a timely and professional manner.
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Track and analyze social performance, adjusting content and timing based on user engagement metrics.
Analytics and Reporting
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Utilize Google Analytics, SEMrush, and similar tools to monitor digital campaign performance.
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Create regular reports to evaluate ROI, traffic trends, click-through rates, and conversions.
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Present actionable insights to stakeholders and recommend data-driven improvements.
Interested in digital roles across sectors? Explore high-paying marketing jobs in South Africa.
Job Requirements and Qualifications
To qualify for this position, you must meet the following minimum criteria:
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Grade 12 certificate (compulsory)
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Bachelor’s Degree in Marketing, Digital Media, Communications, or a related field (Essential)
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At least 3 years of digital marketing experience, managing online campaigns and budgets
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Proven experience with:
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Google Ads, Google Analytics
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Facebook Business Manager
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CMS platforms (e.g., WordPress, Joomla)
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Social media scheduling tools like Hootsuite or Buffer
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Basic HTML coding and web design tools
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Additional skills and attributes include:
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Strong analytical thinking and problem-solving skills
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Excellent verbal and written communication
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Highly organized with project management experience
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Creative, detail-oriented, and adaptable
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Capable of working independently or in a team
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Willingness to work beyond regular office hours when required
Looking for similar remote roles? Check out our post on remote digital marketing jobs in South Africa.
Why Join FlySafair’s Marketing Team
At FlySafair, you’ll be part of a close-knit, professional team that values innovation, accuracy, and impact. You’ll work in a dynamic environment where your ideas matter and your expertise in digital marketing will directly influence how South Africans engage with the brand.
This is more than just a marketing job—it’s an opportunity to shape the online presence of a major aviation company and grow within a respected and performance-driven environment.
Application Guidelines
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Please note that email applications will not be accepted.
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Preference will be given to under-represented designated groups in accordance with FlySafair’s employment equity plans.
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Should you not receive feedback within two weeks of the closing date, kindly consider your application unsuccessful.
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FlySafair reserves the right not to make an appointment and to recruit based on operational requirements.
Summary of Position
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Job Title: Digital Marketing Specialist
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Company: FlySafair
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Location: Johannesburg, South Africa
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Industry: Aviation
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Job Type: Permanent
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Closing Date: 30 July 2025
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Salary: Market-Related
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Department: Sales & Distribution
If you’re a digital marketing expert who thrives in a fast-paced, highly analytical, and creative environment, this role at FlySafair is your next career move.
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